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Why And How To Scale Social Business Programs
As time goes on we’re seeing a rising trend toward social customer support, largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs...
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Two Ways To Quickly Improve Your Communications Plans
I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives Strategy...
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You’re Not a Strategist – You’re a Punk
I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do....
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Six important shifts for social media in 2012
It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next...
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Trust in 2012: 4 Implications for Social Media
Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That is,...
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Want to get better at social media? Ask “Why?”
Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help you get to the bottom of almost any problem, push your colleagues to explore new...
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Book Review: The Social Media Strategist
“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly...
View ArticleSix essential shifts in social media strategy
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter...
View ArticleReflections on the changing digital agency environment
We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that...
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(Social Media) Strategy: Lessons from the Trenches
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson, Howard Jones, Terry Fallis,...
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